Principle Salon - San Francisco (CA)

Neha Murad I recently had a fantastic experience with Felipe at the salon, receiving the DNA hair smoothing treatment. This formaldehyde-free treatment left me impressed. Felipe was patient and reassuring throughout the process, and I appreciate his professionalism and efficiency.

Sioban Dixon Color & Keratin- Emma did an excellent job coloring my roots today and perfectly matched my previous color! Cashmier then gave me a fantastic Keratin Treatment. Both stylists were very warm, polite, and professional. My hair turned out great!

Ethan Mancil Hector did a great job helping me tame my quarantine hair lol. I was very apprehensive to cut it all off, and I know my hair is quite curly and difficult to cut. I wasn’t exactly sure what I wanted either. Hector worked his magic and I was definitely not disappointed - A+

Kenny Nieh Lisette is a phenomenal, inclusive, and talented hair stylist and color expert. Ive been going to her since 2018 and each cut, styling, and color Ive experienced with her has been transformative, affirming, and fun. Shes really good at listening to your feedback as well as exchanging ideas for where you can take your hair. Ive learned so much about my hair through her care and see so many possibilities for where I can take my hair journey with her. I highly recommend you check out Lisette for your hair cut and/or hair coloring. Shes the one.

Brett Houser Beautiful salon on Nob Hill complete with 17 rooms, all individually glassed off with private ventilation and AC for every room. A sight to see. Very classy.

Anna Poznyak I loved my experience with Danielle at Salon Bello! She was really good at understanding what style I was going for and adjusting it for my hair type. She’s really knowledgeable, I learned a lot from her ito how to style my new haircut and what products to use. I’d definitely come back!

Stephanie I’ve been getting my brows done by Claudia Booker for over 16 years, and she is simply the best. She’s a true expert in her field with an eye for aesthetics that can’t be taught—it’s just something you’re born with. Every time I leave her chair, my brows look perfect, and I always get compliments. They frame my face beautifully and make me look and feel put together. Over the years, I’ve moved around and could never find anyone nearly as skilled, so I eventually stopped getting my brows done altogether—just lightly trimming and tweezing on my own instead. It’s too risky to trust just anyone because when someone messes up your brows, it’s a disaster! Beyond brows, Claudia is my go-to resource for all things skin, beauty, and overall wellness. She knows exactly which products to use and has the best recommendations for facials, lasers, and skincare experts. If you’re looking for someone you can trust with your brows and beauty routine, Claudia is it!

Alina Bergelson Principle Salon provides incredible services, with talented and professional colorists/stylists, and a warm, elevated salon experience. I had the pleasure of having Alx, the salon owner, work on my hair. She is truly a gem, and considers all aspects of your unique hair texture/style before she begins. She starts her session with a full consultation of how she will tackle this hair experience with you, mastering the art of communicating what you want vs. need, and what your hair can handle. I have very fine hair so it was nice to hear her incorporating hair breakage concerns in her consultation, while balancing that with your desired end result. The products they use are top-notch and focus on low toxicity, which was an important factor for me when selecting the right salon. I will definitely be back at Princple Salon!

Hannah Fusco Love this place!! I’m so happy I stopped by last year to get a hair cut on a whim! My partner & I have been customer’s for over a year now, and Chrystal is the BEST! This photo is of the haircut. Color was done earlier, but the CUT!!!!! Chrystal always does such an amazing job with my really complicated, thick curly hair. I love the energy and the environment here, super chill, clean and friendly. They’ll having you look like your best self in no time!

Angie Paya Glenda Darling is an expert in vibrant hair color!! I’ve been seeing her for years and even though the colors have changed dramatically, my hair stays healthy.