Hollywood Beauty Center | Beauty Salon Santa Monica - Santa Monica (CA)

Dawn Jenkins I have been coming to Soshin for maybe 20 years. I have been so very grateful to find a superb hair stylist, Noelle Ruiz, that really knows what she is doing and takes the time to do an excellent job. For the last decade, my husband goes to have her trim his hair as well.

Monique Quiros 90 Day UPDATE: I recently made the drive from Las Vegas to Santa Monica, and let me tell you, it was so worth it! After getting the perfect color I wanted 90 days ago, I knew I had to return for a refresh—and I’m glad I did. The drive may seem long, but when you’re greeted with such high-quality service, chill vibe- it’s all worth it. From the luxurious shampoo and conditioner to the heavenly scalp massage, every moment felt indulgent. The vibrant refresh of my original color? Flawless! If you’re looking for the best in color and care, the trip to Koko at Aube is a no-brainer. JULY 19- In late May, I decided to transform my blonde balayage into a rich wine red. Multiple stylists in Las Vegas, informed me that to achieve my desired shade, they first needed to apply an auburn color to neutralize the blonde and assess if the final color was achievable. Despite the uncertainty, I took the plunge with one of those stylist and was left with a dark auburn color with peaks of blonde that didnt take. Eight weeks later, I found myself in Santa Monica, CA, and stumbled upon Aube Salon. On a whim, I approached a stylist named Koko for a last-minute attempt to achieve my dream color. I showed her my inspo photo, and without hesitation or excuses, she assured me she could make it happen. Koko even promised to help recondition my hair. Skeptical, I waited for the reveal. But when I put my glasses back on and saw the stunning result, I was blown away. My hair looked perfect, almost like I was wearing a flawless wig. The salon, a Japanese style hair establishment, clearly delivered exceptional quality. I had my daughter with me and she got long layers put in her hair, a refreshing and thorough shampoo, followed by a blow dry. Im now a devoted fan and plan to return in three months for a touch-up, regardless of the four-hour drive or hour-long flight. Its worth every mile for such beautiful results.

Christy Chen Such a good hair appointment not only did a get exactly what I wanted, also had some of my best conversations in hair salons. She’s so so nice, and knows exactly what she’s doing. I waited for a week to comment cuz I wanted to see how my hair is holding up after a wash and it did not disappoint me in anyways

Haley Katz Shideh is AMAZING! After having my hair destroyed by other stylists shes the only one I trust to cut/style my hair. I needed someone who understood what shade of blonde would suit me and she knew exactly what to do. Shideh always listens to what I want, and I know I can always trust her to make my hair look fabulous...just look at the difference!! :)

Madi My first time getting a haircut at Eco Heads and it was a wonderful experience! I love Tina with all my heart and she did a beautiful job with my hair. She also did my boyfriend’s hair, and he’s never looked more handsome. Absolutely amazing haircut for the both of us. We love you Tina!

Lena T Annika is the first person in the states that Ive ever trusted with my natural (3b/c) hair, and the first person anywhere to ever color it, other than myself. And I couldnt be happier with my results! I never write long reviews, but this feels warranted. Backstory: Ive been highlighting my own hair sporadically since 2020. Recently, though, I got a bit too careless with my technique, which resulted in some serious banding and brassiness. Unfortunately, I dont have any "before" pictures because I couldnt bear to look at it, let alone capture it on camera. But to visualize, the banding was so bad that in some parts it almost looked like leopard print. Needless to say, it was absolutely nowhere near the slightly chunky balayage I had in mind. & I knew I needed professional help. Back to the review: Annika was very knowledgable during our consultation, and I felt so safe putting the fate of my hair in her hands. She explained everything we would do with full honesty, telling me what styles would and wouldnt work for my hair. After the actual appointment, I can tell you one thing for certain, she KNOWS what shes doing. My tragic DIY "highlights" are now completely unrecognizable, and I finally feel confident wearing my hair out without needing to style it just to hide the banding. Plus, my hair still feels healthy and strong. Shortly after my appointment, I went out to run errands and ended up garnering compliments on my hair color at almost every place I stopped — which, was a fun bonus to the overall great experience I had that day& also a testament to the quality of Annikas work. I do know that shes incredibly skilled with a variety of hair textures, but I especially want to highlight this for my fellow curly hair folks. If ur looking for a stylist in the Santa Monica/West Los Angeles area who truly understands curly hair (which genuinely feels like finding a needle in a haystack) — congratulations, you’ve just found one in Annika. Book the consult girlll

Kevin Lunn Best haircuts I’ve ever had. Fahimeh is a total gem, highly recommend!

DIANA KEINEJAD I recently had my hair colored by Taylor at Coloration Bar, and I couldnt be more thrilled with the results! Taylor is an exceptional colorist with an innate understanding of what her clients want. Its rare to find someone who can not only grasp the exact color you envision but also deliver flawless results. Highly recommend for anyone looking to perfectly capture their desired look!

sita werner Very nice hair salon. The owners are great, clean place, incredible services and Dolores is amazing!!!!!

garima bhateja Crystal was very welcoming. My hair were a bit greasy, not only she washed them twice but also gave me amazing bounce and loose curls! She also offered drinks and explained me about the products she used on my hair! I would definitely vouch and recommend her!! She’s 10/10!