Underwood Jewelers - Jacksonville (FL)

Phil AWB If you’re looking for someone who makes buying an engagement ring feel like an experience instead of just a purchase, go see Johanny at Zales. From the second I walked in, she treated me like I was family, not just a customer. She listened to every detail about what I wanted for my girl, guided me through options I would’ve never thought of, and somehow made the entire process exciting instead of stressful. Her patience, knowledge, and genuine enthusiasm are unmatched — she didn’t just help me pick out a ring, she helped me pick the ring. Walking out of that store today, I felt confident, happy, and ready for the biggest “yes” of my life. If you’re in Jacksonville and you want an unforgettable jewelry buying experience, Johanny is the one to see. Trust me — you won’t just leave with a piece of jewelry, you’ll leave with a story worth telling.

Emily Layt Thanks so much to Madison, who helped me with purchasing my very first Tiffany necklace! Her kindness and graciousness were the cherry on top to help make my checkout experience that much more special and that much more easy! Thank you!!

904 XMR Great experience 2-3 day turn around 1100 for 10 bottom 14k, my homies gon be hearing ab this place good business

Wildar Palanque Such wonderful people! Firstly, they were very welcoming as soon as I came into the place. They repaired my heart bracelet and cleaned and adjusted the clasp on the other. Definitely will not hesitate on utilizing them again. They have a selection of beautiful jewelry as well. They really know their stuff.

Jacksonville Speech & Hearing Center Thank you so much for hosting a Kendra Gives Back Event to support Jacksonville Speech and Hearing Center! We are so grateful for your community partnership to #shinebright and #dogood!

Vane S Love the store and awesome deal! Harmony was so nice and helpful, thanks for your patience and help. I love my new chains!

Charles Emmi My experience with Kevin at Diamonds Direct was amazing! I am a return customer from several years ago and I’m glad I came back. Kevin helped me find the perfect engagement ring, the perfect setting, and the perfect diamond. He was knowledgeable and educated me on everything, communicated with me throughout the process, and came in under budget by bringing me in during a sales event. My fiancé loves her ring and I’m beyond happy and excited! I definitely recommend working with Kevin if you are looking for jewelry. Thank you!

A Jones Jaleen is amazing, very friendly and easy to approach. Top notch customer service and product knowledge. I came into the store and was immediately assisted. I had pics and a general idea of what I wanted to buy and she immediately knew the location of every item in the stores inventory, saved me so much time as I normally just wander aimlessly thru the store, get frustrated, and dont buy anything. Jaleen not only assisted me with finding, picking, and purchasing the perfect Valentines Day gift for my friend, she also introduced me to the engraving and boxing service I previously did not know existed. I usually decline up services but her sales pitch was perfect and made so much sense I would have been a fool to decline. Jaleen saved me so much time and was such a breathe of fresh air that I telling all of my family and friends to shop at this location. Thank you Jaleen and the management staff that obviously encourages her to provide such wonderful customer service.

K S Jennifer and Aaron completed another beautiful custom heirloom piece that exceeded our expectations.  Elements has made several pieces for us and every time we are amazed at Jennifers ability to capture our vision and Aarons attention to detail in each piece of jewelry. This crucifix is more than a pendant -- its a memorial , an heirloom, several generations of gold and stones. Thank you for touching our hearts with your kindness and expertise, once again.

Mike Connelly Underwoods is a fantastic place to do business. I asked Gretchen Anderson for help in designing an anniversary ring for my wife that included very modest family stones passed down and she did an amazing job. To be clear this was not a big high dollar project but a very modest piece. She was so helpful and it turned out perfect! I have bought several pieces there and am happy to call Underwoods our family jeweler.